Zoe More O'Ferrall

I have chosen to research the graphic designer Zoe More O'Ferrall because I like her style of illustration and I think that her style is very effective in communicating ideas. 
Zoe More O’Ferrall is a graduate of Wimbledon School of Art and Central Saint Martins College of Art and Design. She is a London based designer and she usually illustrates with a paper mate flair pen, a crayon and a felt tip. She has produced work for many famous client including: The Times, Topshop, Harrods, John Lewis, Glamour magazine, more than and many more.
More recently she has produced work for Mumford & Sons:

 She was asked to graffiti a piano fro Mumford & Sons to be placed in Hyde Park at their gig. 

Zoe More O'Ferralls style is very simplistic and bold - focussing on the key elements of what she is drawing. 

I have chosen 3 of O'Ferralls which I find interesting and inspiring:

I like this illustration because of the varied typography and the choice of colours. O'Ferrall says on her website that she likes to engage the humour in everyday ordinary objects/possessions/packaging and I think she has done exactly that with this illustration. The clusters of dots or 'freckles' add to the humour of the graphic. The clash of colours also gives the illustration a cheerful and bright feel.





I like this illustration as O'Ferrall has personified the hats in a way that is associated with the type of people who wear each type of hat - stereotyping. I also like the minimal monotone colours, black and white. The simplicity of the illustration is effective as it gives the graphic a classic feel. The speech bubbles are also effective as they are the opposite to the usual black on white.

This is an illustration of Westminster in London. I like how she has incorporated the classic London red bus and made it more prominent than the rest of the objects (by colouring it red) in the illustration. The buildings in the background are drawn with pen and are created with many detailed lines - I think by doing these things that the graphic looks more impressive and effective.



I really like the style and work of Zoe More O'Ferrall because of the bold simplicity and effectiveness. All her illustrations have a meaning or a moral and I like the fact that she makes humourous graphics out of everyday things that people wouldnt usually notice. She has been very successful with her illustrations - being asked to produce worrk by big labels/brands which shows how acknowledged and effective her graphics are.

I think that typography is a good is of communicating to the targeted audience. I like the way that artists can be very creative and imaginative with typography and create different meanings.

Graphic Design